The US and Canada offer a strong market, technological leadership and a huge, advanced consumer base. Key sectors like tech, healthcare, energy, and advanced manufacturing are all set for growth.
This growth will be driven by technological innovation including AI, automation and biotech, healthcare demand from an aging population living a modern lifestyle, and reshoring/nearshoring in manufacturing.
But the market is not without its challenges, including intense competition, rapidly evolving trade policies and regulations, rising labor costs and supply chain vulnerabilities. The economic outlook remains positive, with annual growth expected to moderate around 2.5%. Companies using accurate market intelligence and technology to adapt to discerning consumers and evolving risks can thrive.
We have an office in Toronto, and consultants on the ground in major hubs on the East Coast, West Coast and in the Mid-West. They provide the local research, customer and industry interviewing, business partner meetings, on-site observation and culturally-informed analysis that forms the foundation of the accurate data, reliable insights and strategic advisory valued by our clients.
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