Client: Medical software company
Go-to-market | Technology, media & telecom | Western Europe, Middle East
Client benefit
Competitive insights on pricing and discounting, resources and value propositions, paired with insights on customer requirements and willingness to pay, provided the hard data and guidance our client needed to prioritise markets and develop its own pricing model and competitive positioning for each country.
What we did
For a UK-based medical software player expanding into Europe and the Middle East:
- Calculated clinical trial workflow software addressable market size by segment
- Looked into market saturation, who plays where and customers' willingness to pay
- Identified priority markets and potential sales prospects
- Recommended competitive strategy, value proposition and pricing for each target market
Find out more
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