A marketing region with the widest range of per-capita wealth on the globe, the Middle East & Africa remains a two-speed economic growth story.
Middle East countries' diversified investments in non-oil industries are beginning to bear fruit as oil revenues subside, while under-developed Sub-Saharan Africa begins to see the advantages of an Internet-connected population. Opportunities and risks abound in equal proportion, so products and services must be positioned carefully to attract the targeted customer segment.
We have consultants on the ground in Egypt, Israel, Kenya, Nigeria, Saudi Arabia, South Africa, Turkey and the United Arab Emirates, supported by regional analysts based in the UK. They provide the local research, customer and industry interviewing, business partner meetings, on-site observation and culturally-informed analysis that forms the foundation of the accurate data, reliable insights and strategic advisory valued by our clients.