Client: Top alternative payments provider serving emerging markets
Market profiles | Customer insight | Financial & business services | Latin America | Europe | Asia-Pacific | North America
Client benefit
Alternative payment processing for e-commerce is a fast-moving business, and our client wanted to maintain its market-leading position with international merchants selling into Latin America. GGM kept them focused by sizing the addressable market, mapping payment competitor market shares, and providing a validated hit-list of >100 sales prospects selling nine-figure volumes or more.
What we did
For the leading alternative payments processor in emerging markets:
- Researched company level information on merchants' sales to Latam, and their future plans
- Identified merchants selling high international e-commerce volumes across clothing, travel, household goods and more
- Interviewed over 100 merchants in the US, China, Japan, Southeast Asia and Europe to assess payment practices
- Overlaid Latam share of e-commerce business onto the data set
- Analysed the collected insights to create accurate TAM and market share data, and a list of validated prospects for our client
Find out more
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