Client: Leading cosmetics multinational maintaining its competitive sales lead

 Competitor insight | Consumer & retail | Latin America, Western Europe

Client benefit 

Our ongoing competitive insight and analysis on the personal care industry empowered our client, the leading global player in the cosmetics multi-level marketing (MLM) sector, to develop effective strategic plans and tactics for upcoming sales cycles, ensuring continued success.

What we did

For a leading MLM cosmetics player planning ahead to succeed in every sales cycle:

• Anticipated competitor sales and marketing strategies, including new product launches, campaigns and promotions

• Forecasted the product lines likely to be prioritized in upcoming sales cycles

• Identified key actions across both direct and indirect sales channels

• Detected innovations, emerging technologies and M&A activities within the industry

• Recommended targeted promotional strategies for our client to maintain a competitive advantage  

Find out more

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