Client: Leading e-commerce platform
Market priority strategy | Consumer & retail | Southeast Asia, South Asia, Middle East, North Africa, Sub-Saharan Africa, Eastern Europe
Client benefit
Our analysis of the use of cash in e-commerce markets in developing world regions gave our industry-leading client the data and insights it needed to target the cash payments business opportunity in its existing markets, and identify promising new markets for future entry.
What we did
For a leader in e-commerce seeking new growth markets in Asia, the Middle East, Africa and Eastern Europe:
- Sized e-commerce and traditional retail markets by payment type
- Profiled the most interesting markets: Thailand, Sri-Lanka, UAE, Nigeria and Poland
- Identified growing payment methods and players
- Prioritised regions based on e-commerce and cash payment potential
Find out more
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