26-Apr-19, South China Morning Post
Grab, Singapore’s largest ride-hailing company, is making good on its vision to become Southeast Asia’s all-in-one app. Its latest investment in Singapore-based, last-mile delivery firm Ninja Van comes days after it introduced hotel and ticket-booking features to its app.
%20Bloomberg_%20outh%20China%20Morning%20Post.jpg "Southeast Asias Grab cuts a familiar path with partnerships in logistics and travel (c) Bloomberg outh China Morning Post")
Image: Bloomberg / South China Morning Post
The investment into Ninja Van will see Grab’s current logistics service, GrabExpress, expand its offerings to include scheduled deliveries on top of on-demand deliveries.
The move is part of Grab’s mission to become a super app, a model first pioneered in China by Tencent Holdings’ WeChat, an app that allows its more than 1 billion users to do everything from messaging to ordering food and even buying discounted movie tickets.