13-May-19, The Star
Lazada Group has extended its edge as the most popular e-commerce platform in South-East Asia despite an overall sequential decline in visits to the site in the first quarter.
%20SCMP.jpg "Lazada extends e commerce edge in Southeast Asia despite lull in visits (c) SCMP")
Image: SCMP
The Alibaba-backed e-commerce company scored the highest average monthly active users in Malaysia, Philippines, Thailand and Singapore in the first quarter, and was also among the top apps in Vietnam and Indonesia, ranking second and fourth respectively behind Tokopedia and Shopee.
However, Lazada saw a 12% decline in total average visits when compared to the previous quarter, due to "differences in marketing initiatives" between the two periods such as Black Friday, Cyber Monday and Christmas.