 10-Jan-19, Bike Europe 

Signa Sports United expands its reach to Asia. One of Europe’s leading online sports, outdoor and bicycle platforms enters into a strategic partnership with Aeon Co. from Japan and Central Group from Thailand. According to Signa, both are “Asia’s largest retailers”.

Image: Signa Sports United

Aeon Co. is a powerhouse on its home market Japan. The company invests particularly in retail, finance, supply chain development, services and foreign business. Thai Central Group is a multinational retail, real estate and hospitality group with business relationships in Thailand, Vietnam and Europe. In addition, Central Group manages Supersports, a leading sports retailer in Thailand.

Signa Sports United announces that the partnership underscores its long-term goal of becoming “the world’s leading e-commerce sports platform”.

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 Consumer & Retail insights