14-May-19, Alizila
Alibaba Group is the world’s most valuable retail brand outside the U.S., say global marketing and communications group WPP and research and consulting firm Kantar.
%20America%20Retail.jpg "Alibaba Named Worlds Most Valuable Retail Brand Outside the US (c) America Retail")
Image: América Retail
In their ranking, WPP and Kantar put Alibaba ahead of McDonald’s, Home Depot, Nike and Louis Vuitton, which held the number three through six spots on the "BrandZ Top 75 Most Valuable Global Retail Brands" list. Alibaba was the only Asian brand in the top 10.
Alibaba’s brand value was worth USD131.2 billion in 2019, soaring 48% from 2018 when the company ranked number three. While Amazon came in at number one, a release from WPP and Kantar emphasized that "Amazon is not the only game in town."