13-Mar-19, Thomson Reuters Zawya
The Abu Dhabi government has allocated a budget of half a billion UAE dirhams for tourism marketing campaigns in the emirate to be spent over the next three years, the Department of Culture and Tourism (DCT) announced, adding that the Guggenheim Abu Dhabi project is 'still active'.
%20Louvre%20Abu%20Dhabi_Handout%20via%20Thomson%20Reuters%20Zawya.jpg "Abu Dhabi to increase spending on tourism marketing by USD136 mn (c) Louvre Abu Dhabi Handout via Thomson Reuters Zawya")
Image: Lourve Abu Dhabi / Handout via Thomson Reuters Zawya
According to DCT, Abu Dhabi drew over 10 million hotel guests in 2018, and the additional amount invested in marketing campaigns is aimed at raising the number of visitors by increasing awareness of the emirate locally, regionally, and internationally.
In addition to the local market, DCT identified seven key target markets. They are: China, United Kingdom, United States, Saudi Arabia, India, Germany, and Russia.