Client: Leading real-time payment processing solutions vendor
Marketing positioning | Financial & business services | Technology, media & telecom | India
Client benefit
In the competitive field of bank software solutions in India, our client needed to maintain leadership as price pressure mounted. GGM's research provided evidence in support of tailored products for specific transaction types - rather than a one-size-fits-all approach - and identified ripe segments where customers were transitioning from in-house solutions.
What we did
For a leading international real-time electronic payment processing solutions vendor:
- Mapped the value chain for major transaction types in India
- Surveyed a cross-section of 30 banks and benchmarked 10 competing vendors
- Determined banks' profitability for different payment methods
- Looked into buying criteria and how our client stacked up against competitors
- Recommended segment targeting, market positioning and pricing approach
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