What’s next in soft drinks? The latest flavour trends shaping the industry.

 7-Mar-25, FoodBev Media

Soft drinks have long been a playground for flavour innovation, with brands experimenting to keep consumers engaged. One tactic remains a staple – giving classic products a fresh twist.

Image: FoodBev Media

Consumers are often drawn to flavours that offer a sense of indulgence without the guilt, tapping into trends like dessert-inspired drinks, fruity blends and unexpected mash-ups.

Mainstream brands are turning to bold new flavours to stay relevant:

• Dr Pepper Blackberry is the newest permanent variety to be unveiled from the iconic Dr Pepper brand
• A new Snapple Peach Tea and Lemonade product combines the brand’s peach tea flavour with a citrusy lemonade
• KDP’s Bai line-up features two new innovations: Bai Simbu Strawberry and Bai Shala Coconut Strawberry.
• Two new additions to Fanta's zero sugar line up in the UK are Fanta Zero Apple and Fanta Zero Raspberry.
• Pepsi has added Wild Cherry & Cream to its portfolio.  

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 Consumer & Retail insights