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Why India's e-pharmacy companies are branching into health management

 28-Feb-17, Techinasia 

In May 2016, Noida-based Just Relief launched as an online pharmacy, through which patients could fill their prescriptions and buy other health products at a discount. It also offered at-home medical services, including sending technicians to residences to administer vaccinations and diagnose conditions.

Why Indias e pharmacy companies are branching into health management (c) sheeler 123RF

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Just Relief became one of many cooks in a bustling kitchen. Medical delivery startups in India include BookMEDS, Pluss, CareOnGo, 1mg, MeraMedicare, and Dawailelo. 

Just Relief’s response to competition wasn’t to try to find a niche – it was to branch out. To further tackle chronic illness – and health issues in general – the company is going to launch a health management platform and will keep reports in graph form, accessible via mobile app or on the web.

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