02-Feb-18, Retail in Asia
Walmart has teamed up with Rakuten for the US supermarket's new delivery service to be rolled out across Japan in the latter half of 2018. Dubbed ‘Rakuten Seiyu Netsuper’ (a play on Seiyu GK, which is the name of Walmart’s wholly owned Japanese unit), the new service allows orders to be place on Rakuten’s online marketplace.
%20Retail%20In%20Asia_Shutterstock.jpg "Walmart taps Rakuten for online delivery in Japan (c) Retail In Asia Shutterstock")
Image: Retail In Asia / Shutterstock
Orders will be fulfilled by the new Walmart-Rakuten joint venture, with the opening of new warehouse to service orders, complementing the Seiyu stores.
Meanwhle, Walmart will sell Rakuten’s Kobo e-readers to US customers. The Kobo platform, created by a Canadian company that Rakuten bought in 2011, currently offers readers millions of titles.