The most exciting region in Asia for pharma and medical devices

 27-Feb-17, Life Science Leader

With an economic potential still largely untapped, the Greater Mekong Region (GMR) should be front and center in the plans of any pharma, medical device, or biotech organization looking to expand its market in Asia. The GMR includes Cambodia, China's Yunnan Province and Guangxi Zhuang Autonomous Region, Laos, Myanmar, Thailand and Vietnam, with a population of over 325 mn.

Image: Life Science Leader

Geographic diversification is important for obvious reasons such as market share, mitigating risk, and avoiding putting all your corporate eggs in one basket. Vietnam, Cambodia, Laos, and Myanmar have thrown open the doors to international business in recent years. Foreign pharma and medical device companies that have taken the plunge early, many of which are mid-tier multinationals, are reaping the rewards in terms of market share.

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