27-Mar-18, Omnicom Group
Omnicom Health Group, the largest healthcare marketing and communication group in the world, announced it has entered into a definitive agreement to acquire Elsevier's Pharma Communications business in Japan.
Image: Omnicom Health Group
The acquired business unit has been a healthcare communications business in Japan for 38 years, with a reputation for quality delivery of medical content for promotional materials and educational programs directed at doctors and patients.
The acquired business and employees will become part of a newly-named healthcare marketing communications agency, EMC KK. The acquired unit's management team also joins EMC.