 18-Jun-19, Brink

The rising tide of international e-commerce has been slow in fully spreading throughout Latin America’s biggest market. But this doesn't mean it's dead. In fact, the e-commerce market is alive and thriving in Brazil. Still, it’s important to be mindful of the fact that one central characteristic defines the market: Monopolization in terms of market share as well as advertising turnover.

Image: Admitad Report

A quick glance at the lack of success of the major international players in the Brazilian e-commerce market makes it seem as though online shopping has yet to penetrate Brazil. However, the reason that big companies have failed to achieve their typical levels of success is due to a firmly established regional leader.

Online marketplace Mercado Livre (Mercado Libre in Spanish) dominates the e-commerce market, with nearly 60 million unique users - out of a total of 73 million. Its closest competitor is Amazon at 22.4 million.

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 Consumer & Retail insights