25-Jan-19, Esports Insider
ESL Gaming has announced a partnership for their inaugural season of the ESL Indonesia Championship. Indofood, a subsidiary of Salim Group, has partnered with ESL as a title sponsor to present ESL’s first entry into the Indonesian market. Indofood brands PopMie, Chitato and Indomilk will also feature as premium partners alongside their parent company.
%20Esports%20Insider.jpeg "Indonesias Salim Group partners with ESL Gaming (c) Esports Insider")
Image: Esports Insider
An online league featuring DOTA 2 and Arena of Valor teams, the season boasts a total prize pool of USD100,000 and will run for three months online before culminating into an offline final. Nick Vanzetti, Managing Director for ESL Gaming Asia Pacific and Japan said: "We’re excited to be able to work with brands such as Indofood, Popmie, Chitato, and Indomilk to bring to Indonesia a true pathway to esports glory. Our partners are crucial in helping us to create the platform for Indonesian players to shine, with more opportunities to reach the global stage."
ESL announced a partnership with Salim Group last September, and this is clearly a first step towards their strategy in Indonesia. Salim Group remains a powerful conglomerate within Indonesia’s space, and can no doubt assist ESL in managing the event alongside connecting them to sponsors such as Indofood.