07-Sep-19, Entrepeneur Asia Pacific

The over-the-top video streaming platform is currently being watched by more than 17 million subscribers in the region’s 12 countries. 

Iflix race for local stories to win over southeast asia's OTT (c)Iflix

Image: <Iflix>

It has raised a combined funding of close to $300 million and now prepares for an IPO in the Australian Securities Exchange, aimed at taking the company’s valuation to more than US$1 billion.

About 98 per cent of content is localised in the countries it operates and the remaining is driven by English language-oriented western content, from Disney, Paramount, Sony, the BBC and Media Prima.

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