Cipla bets big on consumer health in India

 20-Apr-16, Business Standard

Five years after it exited over-the-counter products, Cipla has renewed its focus on the segment. The company is looking to build five Rs 100-crore brands in five years by tapping into the growing health and wellness consciousness among urban population.

Image: Business Standard

Last year, the 80-year-old drug major spun off its consumer health business to Cipla Health, its joint venture subsidiary with private equity (PE) firm Eight Roads Ventures India (formerly Fidelity Growth Partners). The PE firm completed its Rs 145-crore investment in the company 10 days ago after receiving government approvals.

Experts say achieving Rs 100 crore turnover for a brand is possible in five years, but that would require disproportionately high level of investment in advertising and marketing.

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