 17-Jan-18, EJ Insight 

Hong Kong has been a laggard relative to other mature markets in the region in latching onto the e-commerce trend, but the territory is now trying to catch up as consumer shopping habits change.

Thanks to the proliferation of 'smart' devices and mobile apps, Hong Kong people are now more willing than ever to shop online, throwing up an opportunity for Internet vendors.

Image: HKEJ

Leading overseas online platforms, particularly Alibaba-owned Taobao and US behemoth Amazon, currently grab most of the orders, but that hasn't stopped a local entity - HKTV - from throwing its hat into the ring, albeit on a much smaller scale.

Aided by strong promotions and advertising, HKTVmall has now become a leading online platform for Hongkongers to purchase daily necessities.

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