Client: Leading food ingredients supplier
Customer insight | Chemical & Energy | Australia, China, Thailand
Client benefit
A positioning strategy founded on insights gathered directly from current and lapsed food ingredients customers, proved to be the recipe our fine chemicals client needed to revitalise its flagging sales growth in Asia-Pacific.
What we did
For a US-based fine chemical supplier selling into Asia-Pac food manufacturers:
- Conducted voice-of-the-customer interviews with current and lapsed buyers in Australia, China and Thailand
- Mapped purchasing processes, decision-making, satisfaction levels and price sensitivity
- Identified key value drivers and value perceptions of our client vs competitors
- Prioritised customer segments and recommended positioning strategy for each segment
Find out more
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