Client: Medical insurance provider

Market priority strategy | Financial & business services | Asia-Pacific, Middle East, Africa

Client benefit 

Starting with an amorphous mass of received wisdom, our insurance industry client brought order to its thinking thanks to our structured analysis of 19 potential new international markets, taking into account addressable market size, the maturity of each market and the competition, and regulatory drivers and constraints.

What we did

For a medical insurance company extending its international offering:

• Scoured sources on 19 markets across Asia, Africa and the Middle East
• Profiled each country in terms of market size, maturity, competitors and regulations
• Produced a side-by-side analysis of the opportunity and potential barriers
• Identified seven markets with most potential - sizeable but with scope to mature 

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