Client: International exhibitions player
Commercial due diligence | Industrial & logistics | Southeast Asia
Client benefit
Commercial due diligence around a trade show acquisition is essential, because the optics can be deceptive. We confirmed that the target event had a solid market following but lacked innovation and several must-have customers, giving our client the confidence to proceed with the deal, and some useful negotiation ammunition.
What we did
For an exhibition company planning to acquire a concrete and building materials trade show in Bangkok:
- Assessed the transportation infrastructure and building industry outlook for Southeast Asia
- Analysed the event's previous post-show research and surveyed stakeholders in Thailand, Vietnam and Cambodia to gauge sentiment
- Identified competing events and the major competitive threats
- Recommended risk factors, investment priorities and strategic direction post-acquisition
