Client: Orthopaedic implants market leader
Customer insight | Healthcare, Medtech & Pharma | Indonesia, Malaysia, Singapore, Vietnam
Client benefit
Under threat in Southeast Asia from low-cost pretender brands out of China, our market-leading client had to stay ahead of the competition through superior buyer understanding. It used unique insights from our orthopaedic surgeon survey across four countries to do exactly that.
What we did
For an orthopaedic implants vendor under competitive threat in Southeast Asia:
- Carefully sampled high volume orthopaedic surgeons in Indonesia, Malaysia, Singapore and Vietnam
- Conducted in-person interviews with joint replacement and trauma surgeons across public and private sectors
- Developed an in-depth understanding of usage, preferences, value perceptions and educational needs
- Recommended product development direction, loyalty maintenance priorities and competitive positioning opportunities
Find out more
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