Client: Medical software company
Go-to-market | Technology, media & telecom | Western Europe, Middle East
Client benefit
Competitive insights on pricing and discounting, resources and value propositions, paired with insights on customer requirements and willingness to pay, provided the hard data and guidance our client needed to prioritise markets, establish its competitive positioning and adopt a country-level pricing model.
What we did
For a UK-based medical software player expanding into Europe and the Middle East:
- Calculated clinical trial workflow software addressable market size by segment
- Looked into market saturation, who plays where and customers' willingness to pay
- Identified priority markets and potential sales prospects
- Recommended competitive strategy and value proposition
- Developed a validated pricing model for each target market
Find out more
Visit the Technology, Media & Telecom practice:
