Elsevier study reveals challenges in finding trusted clinical content online

 04-Sep-15, Healthcare Innovation

Nine out of 10 physicians in Asia-Pacific use some form of online search to aid clinical decision-making, yet searching for a trusted and updated content emerged as a key priority, a new survey of Asia-Pacific healthcare professionals reveals.

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Results of the survey, “Clinical Search - An understanding of healthcare professionals' attitudes, needs and challenges,” conducted by Global Growth Markets (GGM) and commissioned by Elsevier, was presented at the 14th Hospital Management Asia (HMA) conference in Yangon, Myanmar, which was attended by more than 800 hospital and healthcare leaders across the region.

The survey reveals that Google is the most popular and frequently used non-evidence based search engine. There is a gap, however, between what physicians are really looking for and the information sources they use to search.

 Read the full article  

 Elsevier APAC Healthcare Update