25-Aug-19, Channel News Asia
The medical tourism scene in Malaysia is booming. In 2018, approximately 1.2 million people visited the country to seek medical treatment - and this number is growing.
Tho%20Xin%20Yi.jpg "Affordability and island vacation drive Penangs medical tourism sector(c)Tho Xin Yi")
Image: Tho Xin Yi
Within Malaysia, Penang is the top medical tourism destination. In 2017 alone, Penang’s healthcare industry generated some RM500 million (US$165 million) in revenue.
The success factors for Penang’s medical tourism industry include relatively affordable private hospitals, their niche marketing strategy, as well as supporting infrastructure like hotels and malls.