28-Feb-18, The Drum
Indian digital payment company, Paytm has agreed to a strategic partnership with Singapore Tourism Board (STB) to promote Singapore tourism.
%20STB.jpg "Paytm and Singapore Tourism Board join forces in India (c) STB")
Image: STB
Paytm's platform will feature a microsite with Singapore's latest 'Passion Made Possibe' related branded content. STB and Paytm will also run a series of print ads and radio buys.
STB further aims to increase exposure of Singapore’s tourism offerings to Paytm’s users with a potential expansion of the collaboration to feature more Singapore tourism products on Paytm's platform.