 10-Jan-18, What's Brewing 

Worldwide retail e-commerce sales reached USD2.3 tn in 2017, some 10% of all retail sales, and are set to hit USD4.5 tn by 2021. While many markets are already well developed, there’s still a huge potential audience to be reached and some exciting up-coming trends.

Image: What's Brewing

Exciting new markets like Southeast Asia, the Middle East and Latin America are set to take off in a big way and new technologies are likely to cause a huge shift in the way companies market their goods online. 

Nearly half of China’s population is actively making online purchases, and it’s time to focus on some new geographies. In India, Southeast Asia and Latin America, e-commerce penetration rates are only around 2-6%, making them a potential goldmine for growth. India holds the biggest immediate potential, but Indonesia shows promise and Mexico is another one to watch thanks to its stable economy and rising middle class.

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 Financial Services insights