E-commerce and the global payments space is evolving rapidly and there are huge opportunities in fast changing growth markets such as the Middle East, Southeast Asia and China. While the underlying drivers show some consistency internationally, the ways in which individual countries, cultures and regions have adopted different payment methods are unique.

GGM's 2019 E-commerce and Payments market intelligence service gives you a detailed understanding of the markets, the future outlook and the business opportunities.  Request details


Case 0160 ecommerce market priority strategy global

Young consumers in some areas of Eastern Europe and Asia have few qualms about leapfrogging traditional banking methods and moving directly to digital wallets offering lower fees and targeted value propositions.

While digital payment growth is ubiquitous globally, newly banked consumers are still adopting card payments, and cash is entrenched in developing markets even as a payment method for online goods. While some e-commerce companies tap into the potential for cash spending, progress is also being made with alternative payment methods to wean more traditional markets away from cash.

0178 E commerce payment wide

In Southeast Asia for example, our latest research shows a USD74 bn market for B2C e-commerce, with non-card payments representing 32% of total value.

This market is projected to grow at a 28% CAGR to 2021 and beyond, led by rising incomes and the large unbanked population gaining access to e-commerce.

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This annual data and insight service measures online spending broken down by payment methods and market segments in key geographies, and identifies trends in payment usage with forecasts to 2021. To explain the trends behind the numbers, our in-country consultants conduct interviews with leading local banks, payment platforms and e-commerce merchants. And our analysis provides insights on consumer preferences, merchant perceptions, market opportunities and competitive gaps, to help you tap into future demand.


Geographical coverage

National level market data for they key countries in each region, plus regional summaries. Clients may subscribe to one or more regions.

  • Africa & Middle East - Egypt, Kenya, Nigeria, Saudi Arabia, Turkey, UAE
  • China & East Asia - China (regional breakdown), Hong Kong, Japan, Korea, Taiwan
  • Eastern Europe - Czech Republic, Hungary, Poland, Romania, Russia, Ukraine 
  • Latin America - Argentina, Brazil, Chile, Colombia, Mexico, Peru, Uruguay
  • South Asia - India (regional breakdown), Nepal, Pakistan, Sri Lanka
  • Southeast Asia - Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam

Analysis topics

Market data (2014-18), forecasts (2019-21), insights and analysis for performance benchmarking and planning. 

  1. E-commerce market size by vertical: Retail; Travel & transport; Digital goods & services
  2. E-commerce by device: Mobile; Computer
  3. Cross-border vs domestic: Cross-border payments; Domestic payments
  4. Payment methods: International credit card; Domestic credit card; Debit card; Cash payment; Bank transfer; Digital wallets; Others
  5. Merchant perceptions: Demand trends; Consumer segments; Payment preferences; Unmet needs; Future outlook
  6. Optional data add-ons: On request, eg. carrier billing, offline transaction data, leading players, payment card penetration, etc. 

Research methodology

The research and analysis is based on primary research by our in-country consultants, targeting banks and card companies, leading e-commerce merchants, local digital payment providers, payments experts, regulators and others, in addition to exhaustive public domain research.


  • PDF reports 
  • Database and charts
  • Findings presentation
  • Webinars 


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Contact us to discuss private custom topics, using our research program to answer your questions about the market.

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