Client: Online payment solution provider
Market profiles | Financial & business services | Kazakhstan, Kenya, Nigeria
Client benefit
Looking for the next big thing in e-commerce, our in-country research exploring the nascent online shopping habits and payment preferences in relatively wealthy African and Central African markets gave our client the data and insight it needed to decide "Where next?".
What we did
For a leader in online digital payments looking at opportunities in Kenya, Nigeria and Kazakhstan:
- Assessed online payment market sizes and growth, the payment environment and key players
- Investigated local and cross-border payment models, platforms and trends, such as e-wallets and cash-on-delivery
- Identified where the greatest spending flows are now, and where they are heading in future
Find out more
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