21-Mar-18, ET Healthworld
India is struggling to achieve its vision of providing healthcare for all its citizens. Nearly 65 percent of the country's rural population have limited or no access to quality, affordable healthcare and healthcare spend is the leading cause of indebtedness.
%20ET%20Healthworld.jpg "Tackling distribution is the key to Indias medtech industry (c) ET Healthworld")
Image: ET Healthworld
India's nascent medtech industry grapples with many critical challenges, including fragmented market, regulatory policies and cost-effective distribution. The market is currently dominated by hybrid distribution models, meaning companies need to hire large number of distributors, and distributors struggle with multiple responsibilities.
However, scores of startups and large corporates are spurring newer distribution strategies and ways of penetrating into underserved markets, for example strategic partnerships, electronic marketplaces and direct distribution.