The hidden potential of Latin America’s hospitals

 18-May-15, Global Health Intelligence

The latest analysis from our partner company, Global Health Intelligence: 

The United States and European markets, with approximately 5,700 and 8,000 hospitals respectively, have been the traditional focus of the world’s leading medical device manufacturers. The potential of international markets is often overlooked. While it is true that hospital spending and healthcare expenditures in emerging markets lag behind those of the U.S. and Europe, the size of the opportunity warrants a closer look.

Latin America is home to over 16,000 hospitals. Brazil has over 40% of the region’s establishments and has more institutions than the US. Meanwhile, Mexico is the world’s 7th largest hospital market with over 3,900 hospitals, 60% of which are private.

Latam: Number of hospitals by country

Source: Global Health Intelligence

Half of all Brazilian hospitals are located in just six states, and one-in-five hospitals have more than 100 beds. Companies selling sophisticated medical devices, hospital services, and technology solutions can target hospitals that fall within their typical client base with a smart and focused in-country strategy.

Similarly, over one quarter of Mexican hospitals are located in just three states, and 10% of hospital physicians are pediatricians. This means that companies introducing a treatment or device aimed at the pediatric market have a potential audience of nearly 20,000 doctors with a targeted approach.

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