Understand your market opportunity
This report on our market opportunity with banks is getting good traction in ACI right now with a lot of praise coming from higher up. Good work.
ACI Worldwide | Practice Lead, Real-Time & Digital Payments
A market may look attractive from a distance, but the real opportunity emerges when you understand how and where value is created, who controls it, what is changing, and where the gaps are.
Turn fragmented pieces of data and information into a clear, structured view of the market, revealing its composition, size, growth, players, competitive and customer dynamics, and opportunities and potential risks. So you can make smarter decisions about where to play and how to win.
Market profiling is the first step towards answering questions around:
- Market entry – should we enter, where?
- Growth strategy – where are the attractive opportunities?
- Direct investment decisions – what is our market share really worth?
- Portfolio strategy – which segments deserve attention?
- Go-to-market planning – who to target and how to reach them?
- M&A and partnerships – which acquisitions could accelerate our growth?
Let’s talk about Market Profiling.
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GGM's approach to Market Profiling
Market size alone won’t tell you where the opportunities lie. We look beneath the headline numbers to understand:
- How big is the opportunity? Market size, growth, segments and economics
- How does the market work? Value chains, channels, business models and dynamics
- Who matters? Key players, competitors, customers and influencers
- What’s changing? Trends, disruptions, regulation and emerging opportunities
- Where can we win? Gaps, attractive segments and competitive opportunities
What we profile:
- Markets: Understand the size, growth and underlying economics of a market
- Segments: Identify the segments, niches and customer groups driving value
- Competitors: Map the players, positioning, capabilities and competitive intensity
- Customers: Understand customer needs, behaviors, buying criteria and decision dynamics
- Channels: Assess routes to market, distribution structures and channel power
- Ecosystems: Identify partners, suppliers, influencers and other critical market participants
- Trends and disruption: Identify the forces that could reshape the market
How we do it:
- Map the market: Establish market structure, size, segments, growth and value chain
- Understand the players: Identify and assess competitors, customers, channel players and other stakeholders
- Uncover the dynamics: Looks beyond today’s situation to find trends, growth drivers and constraints, disruption and emerging innovations
- Find the alpha: Bring the evidence together to highlight attractive segments, competitive gaps, growth possibilities and strategic opportunities
Data + Intelligence + Local Perspective = Reliable Insight.
The GGM difference is our ability to combine accurate market data with primary research and local intelligence. This means we can both validate – or challenge – what the numbers are saying, and uncover what they are not.
What you get
We combine market data, expert research and on-the-ground primary sources to really understand the size and shape of your market, how it actually works, and where you can play.
A clear market landscape report combining data, visuals and concise analysis, providing leadership a common understanding of what the market looks like, what is changing, where the opportunities lie, and what to do about it.
Our tried-and-tested in-country research and analysis approach delivers reliable insights and pragmatic strategic advisory. You will receive a draft findings presentation or workshop – during which we listen to your feedback and note any questions and follow-up requests – followed by our report and recommendations, with a supporting data set where relevant.
