India remains one of biggest opportunities for Fitbit

 04-Apr-17, ET Healthworld

For US-based fitness trackers and wearable technology maker Fitbit Inc, which is staring at challenges in terms of falling sales and share price in the US market, India remains one of its biggest opportunities.

The company, which launched its products in the country in July 2015, has decided to increase its investment in marketing, promotions and distribution, said Steve Morley, vice president and general manager of APAC at Fitbit Inc.

Image: ET Healthworld

“In some mature markets, our growth is slowing, but it doesn’t apply to India,” said Morley. "We have 82 per cent market share in the activity tracker market in India. This is not shipping, but actual sales data. Even if you consider every connected wrist device, which also includes smart watches - a segment we don’t participate yet - activity trackers, running watches, etc., we control over 50 per cent market share in India."

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