Fitbit and Alibaba sign MoU to expand reach in China

 28-Apr-16, MobiHealthNews

Fitbit, the leader in the connected health and fitness market, and Tmall.com, China's largest third-party platform for brands and retailers, owned by Alibaba Group, announced they have signed an MoU to expand Fitbit’s reach in China. With the mission of helping people achieve a healthier, more active lifestyle, the partnership will introduce the Fitbit® platform to hundreds of millions of people across the country.

Image: Fitbit

As part of this arrangement, Fitbit will establish a major retail presence on Alibaba’s Tmall.com online shopping site as one of Tmall’s key brand partners. Tmall will also aim to help Fitbit become one of the first 10 global brands within Tmall’s electronics category to achieve 10 million fans in Asia.

"Alibaba is the gateway to China for international brands seeking to access one of the world’s largest consumer markets, and we are pleased to announce this partnership to provide Chinese consumers greater access to Fitbit products," said Hao Li, GM of 3Cs Business Unit of Alibaba. "Across China there is a growing interest in personal health, fitness and overall well-being, and we see very strong demand from our customers in these categories."

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