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 12-Mar-19, Retail In Asia

Athleisure is just one of the the products of the 'healthy lifestyle' that recently has been engaging more and more people around the world.

China has big plans for fitness (c) Shutterstock Retail In Asia

Image: Shutterstock / Retail In Asia

Brands which have been around for quite a while have started exploring opportunities to embed the values of well-being in their products. In China, the engagement of virtual communities and KOLs and influencers have definitely helped to boost the trend.

China is in the midst of a five-year fitness plan outlined by the government that would, if successful, see the nation spending RMB1.5 tn (USD225 bn) on sports and fitness by 2020, with about half a million people participating in fitness by that same year. This has resulted in an explosion of gyms, juice bars, healthy eateries, and, of course, fitness KOLs.

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