09-Apr-18, The Startup
2017 was a vital year for eCommerce in Southeast Asia, with Gross Merchandise Value (GMV) of first-hand goods surpassing USD10 bn, up from USD5.5 bn in 2015, with a stunning 41% CAGR over the past couple of years.
%20The%20Startup.png "ECommerce in Southeast Asia sees huge growth in 2017 (c) The Startup")
Image: The Startup
Among other major events, 2017 in SEA eCommerce has seen:
- Amazon's long awaited entrance in Southeast Asia
- The fast rise of Shopee's Mobile-First platform
- The USD250 mn record-breaking sales by Lazada's Online Revolution Campaign
- Increasing capital deployed by Chinese bitter enemies Alibaba and Tencent, in an attempt to win the market
Behind these title-grabbing events and industry-shaping investments, there are thousands of eCommerce players of all shapes and sizes, operating across the region in very different market conditions.