Consumer behaviour shifts: Understanding the dynamics of travel retail in India.
9-Dec-24, Financial Express
Enhanced customer engagement strategies like improved store designs, exclusive in-store promotions, and a focus on sustainability, are shaping the future of the travel retail sector in India.
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Image: Financial Express
With rising disposable incomes, an expanding tourism industry, and an increasing number of international and domestic business travellers, India's retail travel market is seeing a surge in demand. Airports and travel hubs are becoming major retail destinations, showcasing a mix of regional specialties, global brands, fashion, and gourmet foods.
The evolving preferences of consumers, who now seek convenience, variety, and seamless shopping experiences, are further driving this growth.