Agents must juggle technology with market pressures as insurers ramp up platforms
30-Jan-25, Insurance Business Magazine
Technology and artificial intelligence (AI) are reshaping insurance distribution, creating challenges and efficiencies for intermediaries, as insurers balance profitability with customer and agent satisfaction.
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Capgemini’s 2025 property and casualty insurance trends report indicates insurers are prioritising broker and agent engagement by making substantial investments in digital tools and training programs.
Digital tools like policy management systems, claims processing software and CRM platforms will reduce administrative tasks and allow agents to focus on sales and policyholder relationships. At the same time, enhancing agent capabilities through data analytics will also enable more cross-selling opportunities for distribution partners and reduce churn.