Elsevier study reveals challenges in finding trusted clinical content online

 04-Sep-15, Healthcare Innovation

Nine out of 10 hospital doctors in Asia-Pacific use some form of online search to aid clinical decision-making, and searching for a trusted and updated content emerged as a key priority, a new survey of Asia-Pacific healthcare professionals reveals.

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Results of the survey, “Clinical Search - An understanding of healthcare professionals' attitudes, needs and challenges,” conducted by Global Growth Markets (GGM) and commissioned by Elsevier, was presented at the 14th Hospital Management Asia (HMA) conference in Yangon, Myanmar.

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The survey reveals that Google is the most popular and frequently used non-evidence based search engine. There is a gap, however, between what physicians are really looking for and the information sources they use to search.

Eleven percent of 210 survey respondents indicated that there is "too much-published information available," with 10 percent of the respondents saying they "need more training on how to search for clinically-relevant information."

"Findings from this survey reveal that, regardless of which country and background doctors and healthcare professionals come from, their objectives and priorities with regards to clinical search are very much the same - trusted content and quick access to the most recent information," said Pete Read, CEO, Global Growth Markets.

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