Sri Lanka to focus on medical tourism

 18-Nov-15, Mirror Business

The inaugural meeting of the Council for the Promotion of Medical Tourism was held with the auspices of Tourism Development Minister John Amaratunga recently.

Image: Mirror Business

During the meeting, key factors based on the vast untapped potential for medical tourism in Sri Lanka and how the country could benefit from this market were extensively discussed.

It was decided that the promotion of medical tourism in Sri Lanka will be implemented through strategic marketing and the country’s inclusion in key international trade and tourism fares. Initial planning to hold a medical tourism convention by December 2015/January 2016 with the participation of all stakeholders also took place.

The importance of promoting alternative medicine, ie. Ayurveda, homeopathy, acupuncture to the Western market, and promoting western medicine mainly to the ASEAN region, based on a feasibility study was also discussed. 

 Read the full article 

 Insights