29-Mar-18, Nikkei Asian Review
Users of Line's messaging app will be able to buy and sell securities there with brokerage Nomura Holdings under a tie-up. Japan's 73 million monthly active Line users will have access to such Nomura vehicles as mutual funds, with diverse portfolios including individual domestic stocks as well as global equities.
%20Nikkei%20Asian%20Review.jpg "Japans Line to add Nomura brokerage services (c) Nikkei Asian Review")
Image: Nikkei Asian Review
The partners expect to realize synergies in customer service, such as through artificial-intelligence-driven chatbot and help line services. The Line Pay mobile payment platform is also seen playing a role.
Plans are to launch a 51-49 joint venture of Line and Nomura in May-18.