Japanese company Rakuten targets sleep data in tie-up with mattress maker
15-Sep-17, Nikkei Asian Review
Rakuten has partnered with mattress maker Airweave, with plans to use the company's customer sleep data for products and services tailored to the health needs of individual customers.
%20Nikkei%20Asian%20Review.jpg "Japanese company Rakuten targets sleep data in tie up with mattress maker (c) Nikkei Asian Review")
Image: Nikkei Asian Review
The Japanese virtual mall operator acquired a stake of over 10% in Airweave for about JPY1.2 bn (USD10.8 mn) through a private placement. Rakuten will send executives to the company.
Airweave operates a smartphone app that measures sleep quality. The smartphone placed next to the user's pillow detects movements that are used to analyze sleep patterns.