India's home healthcare on the rise

 16-Apr-15, BW Businessworld 

When Krishnan Ganesh’s 84-year-old father-in-law fell ill, he was in a fix. In spite of his considerable wealth and all its attendant benefits, caring for his ailing father-in-law was proving to be a challenge. He had a chronic condition which required constant attention; a short stint in hospital would not work. Ganesh hired nursing attendants but they were irregular and often went missing for days. Therein came the realisation that lakhs of families across the country were going through a similar ordeal.

Image: BW Businessworld

So, what was a personal predicament for his wife and business partner, Meena Ganesh, and for him became the trigger for a venture called Portea Medical, a home healthcare service provider.

Until a few years ago, such a service did not exist at all or was provided in an unorganised fashion. However, the entry of organised players such as Portea Medical, Health Care at Home India (HCHI), India Home Health Care (IHHC) and Medwell Ventures has changed the rules of the game. These companies have raised venture capital, nurse pan-India ambitions and possess adequate manpower and the technology to address the needs of the home healthcare market. Today, the market in India is estimated to be in the region of $2-4 billion and is growing rapidly.

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