06-Jun-18, South China Morning Post
Revenue generated from digital sources in Hong Kong such as over the top streaming video and Internet advertising surpassed offline sources for the first time in 2017, and is forecast to reach USD5.8 bn by 2022, as consumers increasingly use mobile devices to watch streaming videos and read news.
Image: SCMP
Taking into account the city’s digital revenues of USD4.5 bn, the segment is expected to grow at a rate of 5.1 per cent between 2018 and 2022.
In contrast, non-digital media, such as newspapers, magazines, and traditional TV, are likely to generate less advertising and consumer spending, down from USD4.3 bn in 2017 to USD4.05 bn in 2022.