Indian streaming platform Eros Now is to launch in Indonesia through a partnership with Chinese mobile phones group Xiaomi. Eros and Xiaomi previously linked up for Eros Now to use Xiaomi’s Mi TV platform in India. The new deal expands that to Indonesia.
Indonesia has been a laggard in pay-TV and web-based media in part because of the difficulties of distribution across such geographically large country largely made up of islands. The partnership allows Eros to keep pace with a population leap-frogging generations of media technology as many people connect to the Internet for the first time through mobile.