02-May-18, Fresh Fruit Portal
"If you do business in China you have to use WeChat," said Frutacloud CEO George Liu in his presentation at the Global Cherry Summit in Chile. In modern China digital payments have become the norm. Liu highlighted there are now 731 mn Chinese on the Internet. Of these people, 70% make regular payments online.
%20Fresh%20Fruit%20Portal.jpg "E retail not e commerce Chinas fast changing fresh fruit market (c) Fresh Fruit Portal")
Image: Fresh Fruit Portal
Liu described the 'new retail' channel, including such outfits as Hema, 7Fresh and Super Species. "This is no doubt the hottest and most competitive retail space in China," he said.
The most important aspect of new retail is that you can only make digital payments, and the experience serves as a hook for mobile digital natives.